With over a decade of
creative experience,
I tell bespoke, visual stories through film and photo. I produce original, elevated ad content for food & beverage, lifestyle, health & wellness, and beauty industries.
The Thing About UGC
(as illustrated by these ultra confusing stats)
51 %
of consumers believe that less than half of brands create content that resonates as authentic
92%
of marketers believe most or all of the content their brand creates resonates as authentic with consumers
2.4x
Consumers are 2.4x more likely to say UGC is most authentic compared to branded content
Essentially, professional marketers aren’t breaking through as often as they think they are. UGC is viewed as more authentic, so it works harder and goes farther.